This Privacy Policy describes how Premier Choice Equine collects, uses, shares, and protects the personal information of individuals who visit our website https://premierchoiceequine.com and engage in transactions with us. Premier Choice Equine respects your right to privacy. This policy summarizes what personally identifiable information we may collect, and how we might use this information. This policy also describes other important topics relating to your privacy.

1. Information We May Collect
We may collect various types of information, including personal data, to provide and improve our services. The information we collect may include:

1.1. Personal Information: When you place an order, create an account, or contact us, we may collect personal information such as your name, email address, shipping address, and telephone number.

1.2. Website Usage Information: We automatically collect certain information about your interaction with our website, including your IP address, browser type, device information, pages visited, and the duration of your visit. We may also use cookies and similar technologies to enhance your browsing experience and collect this information.

2. Use of Information

We use the information we collect for various purposes, including:

2.1. Providing Services: We use your personal information to process and fulfill your orders, communicate with you about your purchases, and provide customer support.

2.2. Improving our Website: We analyze website usage information to enhance and personalize your browsing experience, optimize our website's performance, and improve our services.

2.3. Marketing and Promotions: With your consent, we may use your personal information to send you marketing communications, promotional offers, and newsletters. You can opt-out of these communications at any time.

2.4. Legal Compliance: We may use your information to comply with applicable laws, regulations, and legal processes, or to respond to lawful requests from public authorities.

3. Data Sharing and Transfers

We may share your personal information with third parties in the following circumstances:

3.1. Service Providers: We may engage trusted third-party service providers to perform various services on our behalf, such as order fulfillment, payment processing, and website analytics. These service providers are contractually obligated to handle your data securely and only for the purposes specified by us.

3.2. Business Transfers: If we undergo a merger, acquisition, or other corporate transactions, your personal information may be transferred as part of the transaction, subject to appropriate confidentiality and security measures.

3.3. Legal Obligations: We may disclose your information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

4. Data Security

We take appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. We use industry-standard security practices and procedures, including physical, electronic, and managerial safeguards, to maintain the confidentiality and integrity of your data.

- All credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties.
- https://premierchoiceequine.com/ will not pass any debit/credit card details to third parties.
- https://premierchoiceequine.com/ takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However https://premierchoiceequine.com/ cannot guarantee the security of any information that is disclosed online.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy statement, unless a longer retention period is required or permitted by law.

6. Your Rights and Choices

You have the right to access, update, and correct your personal information. You may also have the right to object to the processing of your personal data, withdraw your consent, or request the deletion of your information, subject to applicable laws. To exercise these rights or make inquiries about your personal information, please contact us using the information provided below.

7. Third-Party Links

Our website may contain links to third-party websites or services that are not under our control. We are not responsible for the privacy practices of these third-party websites, and we encourage you to review their respective privacy policies.

8. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website. We encourage you to review this Privacy Policy periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy statement or our privacy practices, please contact us at info@premierchoiceequine.com

By using our services or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal information as described herein.